Our Philosophy

Creating beautiful and practical products that serve a functional purpose of parenthood has always been the heart and soul of who Marmalade Lion are, but not at the expense of our planet.

Our products are designed and created with love and respect for the world we live in. The world in which our children and our children’s children will grow and play. We are aligned with the belief that if we set an example, others will follow. Although mindsets are hard to change, it only takes two weeks to break a habit and create new ones. We want to make beautiful products that encourage people to think above and beyond absolute convenience. As consumers we all have the power to lead by example. Taking the time to think about our purchases and how we carry and dispose of them can and will make an impact on the world we live in.

Sustainable Design

As Vivienne Westwood famously said, “Buy less, choose well, make it last”.

We design our products to endure the test of time. We use materials and components that are tough and durable; teamed with creative timeless prints. Our design process is lengthy because we are not interested in ‘quick fixes’ and refuse to compromise on quality and functionality. A lot of time is allocated to researching the best yarns, fibres, coatings. This research, in conjunction with extensive industry experience results in the best possible choices for our customer. We ensure our products are the best they can be, with the lowest possible environmental impact. Gently encouraging a move away from the throwaway culture that has rapidly advanced over the last few decades.

Responsible Sourcing

Everyone needs to start somewhere and whilst we have made many positive advances with the help of our production mills and key relationships, we still aim high with every decision we make when it comes to responsible sourcing. We have strategically aligned ourselves with a chain of production that voluntarily collaborates with SEDEX, an organisation dedicated to driving improvements in ethical and responsible business practices in global supply chains. Our production mills are also OKEO-TEX certified, meaning our products are rigorously tested for harmful substances as well as ensuring environmentally and socially responsible production processes. All factors are considered when choosing how to progress with product development including BCI standards (Better Cotton Initiative).

Sustainable Packaging At Its Finest

We want to spread the message ‘less is more’ so we send you a reusable bag with your purchase, in fact- your product comes in it! We absolutely love receiving messages and photos of how customers use their reusable bags so please continue to spread the love!

We have carefully created a non-woven protective bag in lieu of plastic which we love for its natural decompression and short life span. Bonus is your package still comes protected, because you deserve to receive something in its most beautiful and freshest glory when you buy from us.

Lady Elliot Island and the Great Barrier Reef 

We are proud supporters of Lady Elliot Island and the Great Barrier Reef.

The Great Barrier Reef Foundation exists to ensure a Great Barrier Reef for future generations. The Foundation takes the lead in raising funds to develop and deliver projects grounded in science and on-ground action to protect and restore not only the Great Barrier Reef but the world's coral reefs. Donate or read more about them here .

We are all in this together

Sustainability matters because the quality of our future depends on it. Many don’t think about the consequences of fast fashion and hyper convenience, but when building a business of substance all these factors should be considered. Making a quick buck is great but at what cost? There is nowhere to hide anymore, everybody who cares is watching and this makes us hopeful for our future. Unfortunately decades of ignorance has gotten us to where we are but through collaboration, imagination and an entrepreneurial spirit, we know amazing strides are possible!

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference and you have to decide what kind of a difference you want to make.”
—Jane Goodall