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We create beautiful, practical products that you can invest in once and love forever – but it’s of the utmost importance to us that we do that with the greatest respect for our people and our planet.
Our people includes everyone who works for us or our suppliers, as well as anyone who buys from us (and their precious little people).
Our planet… well, the struggles we face at home in Australia have been well documented on the news, and there’s been plenty about the rest of the world, too. This is the planet we’ll pass on to those precious little people (and their children and grandchildren in turn), and the quality of our future depends on what we do to foster sustainability right now.
If you set an example, others will follow.
We really do believe that. We’re hugely hopeful that by working together to harness imagination and entrepreneurial spirit, we can make a big difference to the future of the world we live in.
It’s time to move beyond convenience and a quick profit.
We’re saying ‘no’ to the throwaway culture, and ‘YES!’ to creating products which blend the best quality with the lowest environmental impact possible. We’ve come a long way in our efforts to build a business that’s responsible and sustainable, but we’ll never be done. We aim high with every single decision we make, whether we’re talking about responsible sourcing, sustainable packaging or the impact the materials we choose have on the environment and on growing economies.
- From the very first concept stages, our products are designed to last. We choose durable materials and tough components for our sustainable designs, making a practical stand against ‘disposable’ consumerism.
- We follow a detailed design process that refuses to compromise on quality, functionality, environmental or social impact. This process includes researching the very best yarns, fibres and coatings, bringing together extensive industry experience and hot-off-the-press best practice and considering factors such as BCI (Better Cotton Initiative) standards in choosing how to responsibly progress with product development.
- Unlike other waterproof coatings on the market, we use a non-toxic coating that’s also bio-degradable and environmentally friendly. We make sure that all our materials are safe for you and your little ones, safe for the planet during production and free of harmful chemicals in case they do end up in landfill.
- Our business is strategically aligned with a chain of production that voluntarily collaborates with SEDEX, which is an organisation that’s dedicated to driving improvements in ethical and responsible business practices in global supply chains.
- The production mills we use are run by family friends of ours. They’re a close-knit community and we’re confident that their standards of production and working conditions are high, but we don’t take chances with something this crucial. We can be this confident because the mills are OKEO-TEX certified, which ensures that their production processes are environmentally and socially responsible, and means our products are rigorously tested for harmful substances.
- Once they’re ready, our products are shipped from the production mills by sea for distribution. We work with a family-run freight forwarding company who share our values around environmental impact and carbon emissions.
- We’re in the process of moving to plastic-free packaging when we ship your parcels, which will mean we become fully plastic-free as a business.
- We embrace sustainable packaging by using a non-woven bag instead of plastic to protect your order in transit. The bag has a short life span and decomposes naturally, but protects your purchase so that it arrives into your hands in great condition. We love seeing how you reuse these bags, so send us your photos on Instagram!
